My Favorite Contact Method

Having tried many different pathways to get in contact with potential clients, I find myself gravitating towards specific methods. Cold-calling for sale by owners and expireds, reaching out to people that you know, social media posts, circle prospecting, etc. are all ways to reach people, make contacts, build relationships, and generate leads. All of these are tried and true methods that every agent must utilize and adapt to their needs for their area and specialty. 

Calling for sale by owners (FSBOs) and expired have high rejection rates. These are people who aren’t interested in involving a realtor in their transaction or have had a bad experience with a realtor and don’t want to hire another. Reaching out to people you know is low rejection but can only take you so far. Unless they have an immediate real estate need or know of someone looking to do business, this method won’t do much more than spread your name. Social media is another great way to get your name out and reach a lot of people. You can poll your audience and stay relevant to the public, but it’s cold and indirect. People don’t often reach out to the Facebook Realtor, rather they go to the realtor that has been in their neighborhood or called them personally. 

Circle prospecting is going to areas where for sale signs have gone up. For sale signs breed more for sale signs, they get the neighbors thinking about moving too. The prospecting agent either calls the neighbors on the phone or knocks on their doors and asks them if they are considering moving for any reason after pointing out the signs that have sprouted from the sod. This is a great way to meet people and start a relationship. A good prospector will even send a follow up of some sort. This is my favorite method. I never expected to like this method as it is very daunting to approach someone’s front door and ask them if they want to sell their house, but this personal touch is (I believe) one of the best ways to generate leads. It is a little harsher to be rejected in person, but you can’t take it personally. This is an integral practice for getting your name into a community, building relationships, and keeping yourself in the forefront of people’s minds if and when they decide to sell.